Robert J. Trulaske Sr., College of Business, University of Missouri

Common Method Variance in Advertising Research: When to be Concerned and How to Control For It

Category: 
Journal Article
Year Published: 
2018

Common Method Variance in Advertising Research: When to be Concerned and How to Control For It; Malhotra Naresh, King Tracey, & Patil Ashutosh, (2017) at Journal of Advertising (2-year impact factor of 2.88 for 2017).

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