Robert J. Trulaske Sr., College of Business, University of Missouri

Commentary: Opening the black box of celebrity and infamy: Constituents as active consumers of media content

Category: 
Journal Articles
Year Published: 
2018

Zavyalova, A., Pfarrer, M., & Reger, R.K. (2018) Commentary: Opening the black box of celebrity and infamy: Constituents as active consumers of media content. Academy of Management Review, 43(2), 329-332.

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