Robert J. Trulaske Sr., College of Business, University of Missouri

"Purchasing-Driven Sales: Matching Sales Strategies to the Evolution of the Purchasing Function" Industrial Marketing Management, Forthcoming.

Category: 
Journal Article
Year Published: 
2017

Paesbrugghe, Bert, Rangarajan,Deva, Sharma, Arun, Syam, Niladri and Jha, Subhash, (April 2017), "Purchasing-Driven Sales: Matching Sales Strategies to the Evolution of the Purchasing Function" Industrial Marketing Management.

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