Robert J. Trulaske Sr., College of Business, University of Missouri

"Consumers’ Social Media Advocacy Behaviors of Luxury Brands: An Exploratory Framework"

Category: 
Journal Article
Sub-Category: 
Forthcoming
Year Published: 
2017

Kwon, Eunseon (Penny), S. Ratneshwar, and Esther Thorson (2017), "Consumers’ Social Media Advocacy Behaviors of Luxury Brands: An Exploratory Framework,"  Journal of Interactive Advertising, forthcoming.

Publication Category: