Robert J. Trulaske Sr., College of Business, University of Missouri

When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth

Category: 
Journal Articles
Year Published: 
2016

Yin, D., Mitra, S. and Zhang, H. (2016). "When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth," Information Systems Research,  27:1, pp. 131-144. [Download]

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