Robert J. Trulaske Sr., College of Business, University of Missouri

Can Sales Uncertainty Increase Firm Profits?

Category: 
Journal Article
Year Published: 
2016

Syam, Niladri, Hess, James D. & Yang, Ying (2016), "Can Sales Uncertainty Increase Firm Profits?" Journal of Marketing Research, April, Vol. 53 Issue 2, pp 199-206.

Author(s): 
Publication Category: