Robert J. Trulaske Sr., College of Business, University of Missouri

Journal Articles

Optimizing a Menu of Multi-format Subscription Plans for Ad Support Media Platforms: A Model and Application in the Daily Newspaper Industry

Vamsi Kanuri, Murali K. Mantrala, Esther Thorson, (2017) "Optimizing a Menu of Multi-format Subscription Plans for Ad Support Media Platforms: A Model and Application in the Daily Newspaper Industry," Journal of Marketing Vol. 81, No. 2 (March), 45-63.

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