Robert J. Trulaske Sr., College of Business, University of Missouri

Certificate in Sales and Customer Development

The Certificate in Sales and Customer Development prepares undergraduate students for careers in the highly professional and dynamic field of sales. Through the certificate's required coursework and internship, students gain vital skills as well as knowledge of current best practices in the sales profession and sales management. This certificate will serve as tangible evidence of a strong background in sales for potential employers.

Students who finish the 13 credit-hour curriculum will receive the Certificate in Sales and Customer Development upon completion of their bachelor's degree.

Certificate Requirements and Curriculum (13 Credit Hours)

Students starting college on or after fall 2017

Required Courses (9 Credit Hours)

A minimum 3.20 GPA is needed in these three courses:

  • MRKTNG 3410: Personal Selling (3 Credit Hours)
  • MRKTNG 4430: Advanced Professional Selling (3 credit hours)
  • MRKTNG 4420: Sales Management (3 Credit Hours)

Note: Marketing 3000 is a co-requisite course for MRKTNG 3410: Personal Selling (3 Credit Hours).  Marketing 3000 is a prerequisite course for all other Marketing classes and the Sales Certificate Program.

Elective Course (3 Credit Hours)

Choose one:

  • MRKTNG 4220: Consumer Behavior (3 Credit Hours)
  • MRKTNG 4250: Retail Marketing (3 Credit Hours)
  • MRKTNG 4440: Services Marketing (3 Credit Hours)
  • MRKTNG 4550: Integrated Marketing Communications (3 Credit Hours)​​​​​

Students starting college before fall 2017

Required Courses (9 Credit Hours)

A minimum 3.00 GPA is needed in these three courses:

  • MRKTNG 3000: Principles of Marketing (3 Credit Hours)
  • MRKTNG 4410/3410: Personal Selling (3 credit hours)
  • MRKTNG 4420: Sales Management (3 Credit Hours)

Note: Marketing 3000 is a co-requisite course for MRKTNG 3410: Personal Selling (3 Credit Hours). Marketing 3000 is a prerequisite course for all other Marketing classes and the Sales Certificate Program.

Elective Course (3 Credit Hours)

  • MRKTNG 4220: Consumer Behavior (3 Credit Hours)
  • MRKTNG 4250: Retail Marketing (3 Credit Hours)
  • MRKTNG 4440: Services Marketing (3 Credit Hours)
  • MRKTNG 4550: Integrated Marketing Communications (3 Credit Hours)​​​​​

Internship Requirement (Minimum 1 Credit Hour)

Students must complete at least one credit hour for a supervised internship (summer or regular semester), with significant customer contact and a minimum of 120 hours on-the-job experience. This credit hour can be earned in any college at Mizzou. Internships that qualify for this certificate will need to be approved by the program coordinator as a part of the certificate application process.

  1. Many Trulaske College of Business students will be able to satisfy the internship requirement by completing a suitable internship under the college’s BA 4500 requirement. If a student has already completed BA 4500 with an internship that does not meet the requirements of this certificate program, that individual would be advised to register for one credit hour under MRKTNG 4185 Problems in Marketing for an internship that would qualify.
  2. Non-business majors should contact the program coordinator regarding the internship component.

Application deadlines

Come by 402 Cornell Hall and fill out the application form. Please submit it no later than the cutoff date in the semester of your graduation:

  • Spring - April 1
  • Summer - July 15
  • Fall - November 1