Robert J. Trulaske Sr., College of Business, University of Missouri

PhD Concentration in Marketing

Today's market for top flight candidates with PhD’s in marketing is strong. Marketing offers great diversity for student specialization. Students with an interest in behavioral, strategic, or methodological issues, marketing are a great fit for this program. Mizzou’s PhD in marketing emphasizes the development of research and teaching skills needed to pursue career placement at a research-oriented university. The program is flexible to meet individual needs and interests and graduates annually well-situated professionals prepared for the market.

In addition, the PhD in marketing offers small class size, a set of doctoral specific seminars, and a collaborative environment. Students develop research skills by working with faculty on research projects and from faculty mentoring. Students also gain valuable experience by teaching undergraduate courses.

The Department of Marketing welcomes applications for entry into the PhD program for the fall semester (beginning in August). The application deadline for full consideration is February 1, but applications that arrive after that date may be considered. We encourage all applicants to consider making a visit to campus to meet departmental faculty and current doctoral students. Please contact Dr. Lisa Scheer, PhD Coordinator, if you have any questions.

A PhD student concentrating in marketing prepares a program of study subject to the approval of the student's doctoral adviser and program committee. Courses from other doctoral programs (e.g. Washington University or University of Kansas) are subject to the approval of program committee chair and the doctoral coordinator.  Enrolled coursework in the program includes:

  • Business coursework - at least 15 hours. This is typically waived for students with an MBA or other applicable course work.
  • Marketing concentration - at least 15 hours
  • Research support area(s) and research methodology and statistics - at least 30 hours. Students often take additional support area, research methodology and statistics courses. The combination of support area(s), research methods and statistics will vary depending on the interests and needs of the student, but one of the following configurations must be achieved:
  • Two 9-hour support areas plus 12 hours in research methodology and statistics or
  • One 12-hour support area plus 18 hours in research methodology and statistics
  • Research and professional development discussion seminar - at least 4 hours (enrolled)
  • Dissertation research - at least 12 hours

The combination of coursework, seminar experience, and dissertation experience is designed to provide students with a sound foundation for a productive career as an academic in marketing.  

Admissions Policy

Admission to the Ph.D. program in marketing is selective.  Candidates typically have a GMAT score of at least 650 (or its GRE equivalent), with satisfactory aptitude in both verbal and quantitative elements, and a GPA of 3.3 or higher in junior, senior, and graduate coursework.  No application with a GMAT score of less than 600 (or its GRE equivalent) will be considered.  An MBA or research-focused graduate degree is strongly preferred, but not required; entrants without an MBA must take additional business background courses and thus should expect to spend at least five years in the program. Those lacking graduate-level statistics or econometrics foundation courses also may require an additional year to acquire needed skills and knowledge.

Strong applicants will have a demonstrated record of academic accomplishment, intellectual curiosity and enthusiasm for discovery, and a general understanding of the demands of a doctoral program.  Work experience in business, management, research, or similar endeavors is welcome but not required.  It is strongly preferred that students whose native language is not English either have lived at least 4 years in an English-speaking country or have a baccalaureate or graduate degree from a university for which the instructional language is English.

Business Background

All doctoral students in the School of Business must take (or be able to waive) the following courses:

ACCT 7310: Accounting for Managers
FIN 7440: Managerial Finance
MRKTNG 7460: Managerial Marketing
ECON 7332: Microeconomics for Managers

One of the following:

MGMT 7380: Organizational Behavior and Management
MGMT 8310: Strategic Human Resource Management
MGMT 8340: Organizational Theory and Design

In addition, students should have completed course work in calculus (the equivalent of MATH 1320) and statistics (the equivalent of STAT 1400).

Marketing Concentration

Required Marketing Seminars:

MRKTNG 9020: Seminar in Advanced Research Methods in Marketing (3 credits)
MRKTNG 9210: Seminar in Marketing Strategy (3 credits)
MRKTNG 9220: Seminar in Marketing Models (3 credits)
MRKTNG 9230: Seminar in Consumer Behavior (3 credits)

Electives (minimum of 3 hours):

MRKTNG 9185: Doctoral Independent Study in Marketing

Support Area(s)

Student must pursue either two support areas with a minimum of 9 hours each or one support area of at least 12 hours. Support areas should be selected to provide depth in theory and research appropriate for the particular research interests of the student. The specific support areas and courses chosen should be customized to achieve the objectives of the PhD candidate. Typical support areas for students in marketing are social psychology, organizational behavior, economics, and statistics, but other areas may be appropriate based on the student's research interests.

EXAMPLE AREA I: Psychology/Social Psychology
PSYCH 7340: Attitude Change
PSYCH 8310: Survey of Social Psychology
PSYCH 8610: Motivation
PSYCH 9310: Theories of Social Psychology
PSYCH 9360: Seminar in Social Psychology  

EXAMPLE AREA II: Organizational Behavior
MGMT 9087: Seminar in Human Resource Management
MGMT 9087: Seminar in Organizational Behavior I
MGMT 9087: Seminar in Organizational Behavior II
MGMT 9087: Seminar in Strategic Management I
MGMT 9087: Seminar in Organizational Theory
SOC 7487: Seminar in Sociology of Organizations

ECON 7340: Economic Theory of Games
ECON 7351: Intermediate Microeconomics
ECON 8451: Advanced Microeconomic Theory 1
ECON 8470: Dynamic Optimization
ECON 8472: Econometric Methods 1
ECON 9452: Advanced Microeconomic Theory 2
ECON 9471: Advanced Game Theory
ECON 9473: Econometric Methods 2

STAT 7530: Analysis of Variance
STAT 7750: Introduction to Probability Theory
STAT 7760: Statistical Inference
STAT 7830: Categorical Data Analysis
STAT 7850: Introduction to Stochastic Processes
ECON 8472: Econometric Methods 1
STAT 9210: Bayesian Statistics
ECON 9473: Econometric Methods 2
STAT 9710: Mathematical Statistics 1
STAT 9720: Mathematical Statistics 2

Courses from other doctoral programs (e.g. Washington University or University of Kansas) are subject to the approval of program committee chair and the doctoral coordinator.

For online seminars such as those offered by Penn State's ISBM, each 8-10 week online module may earn 1.5 hours subject to the approval of the program committee chair and the doctoral coordinator.

Analytical Tools

Courses in research methods and statistics are required to provide each doctoral student with a sound foundation in research skills. The requirement includes a minimum of 12 hours for students with two support areas or a minimum of 18 hours for students with one support area. Students often take additional analytical tool courses beyond the minimum in order to develop depth of knowledge in tools required for their specific research interests. Coursework in multiple regression, analysis of variance, and multivariate statistics is required.

Two marketing seminars address analytical tools:
MRKTNG 9010: Introduction to Research Methods in Marketing (2 hours)
MRKTNG 9030: Applied Multivariate Statistical Analysis in Marketing (2 hours)

For online seminars such as those offered by Penn State's ISBM, each 8-10 week online module may earn 1.5 hours subject to the approval of the program committee chair and the doctoral coordinator. 

MRKTNG 9101 Research and Professional Development Discussion Seminar

Students participate in this one-hour seminar each fall and spring semester while in residence at Mizzou. They enroll formally in  during the first two years in the program for a total of 4 hours. The seminar is intended to provide an open forum for the exchange of research ideas and the discussion of current topics in marketing.


Following the conclusion of other coursework and successfully passing the comprehensive examination, students enroll in MRKTNG 9090 Dissertation Research until the dissertation is completed. A minimum of 12 hours is required with at least 2 hours each fall and spring semester and 1 hour each summer semester.

By the numbers

Academic Year Enrollment Graduated Placed
2010-2011 8 4 4
2011-2012 10 0 0
2012-2013 8 2 2
2013-2014 8 1 1
2014-2015 10 1 1