Robert J. Trulaske Sr., College of Business, University of Missouri

People Directory

Yiwen Chen

PhD Student
Marketing
Office: 
334
Building: 
Cornell Hall
Phone: 
(573) 882-4224

Yiwen Chen is a PhD candidate in the Marketing Department at the Robert J. Trulaske College of Business. Her research interests focus on international business, salesforce management, and service marketing. Her current work in progress includes projects in R&D internationalization, and salesforce management in emerging market.  

Publications

Journal Articles

Li Chen, Fengxia (Sandy) Zhu, Shaoming Zou, Yiwen Chen “Factors Affecting Family Firm’s Communication Behavior: A Cross-Cultural Study” International Journal of Advertising (2018)