Robert J. Trulaske Sr., College of Business, University of Missouri

People Directory

Wayne Keene

Associate Teaching Professor and Director
Center for Sales and Customer Development
Marketing
Office: 
422
Building: 
Cornell Hall
Phone: 
(573) 882-0521

Wayne Keene serves as Director of the Center for Sales and Customer Development and Associate Teaching Professor in the Marketing Department. Prior to joining MU, Wayne served as an assistant professor of business and marketing at Stephens College and has been an adjunct instructor in the Marketing Department at MU for three years. He earned a bachelor's degree in business administration and a master's degree in business administration from Fontbonne University in St. Louis, MO and is currently completing his dissertation for a Doctorate of Education in Educational Leadership at MU.

Prior to joining Stephens College, Wayne was the Director of Professional Enhancement programs at William Woods University, where he was active in both the Jefferson City and Columbia, MO Chambers of Commerce. In this position, he also worked closely with the Associated Industries of Missouri trade organization, the Society of Human Resource Managers, and was a member of the American Society of Trainers and Developers (ASTD). Wayne's prior teaching experiences include adjunct teaching assignments in the continuing education and MBA programs at William Woods University and Fontbonne University.

Wayne brings over 10 years of business and management experience to his classes. He has experience in a variety of aspects of business including retail, production, sales/marketing, credit/administration, project and general management.

He is a member of the  American Marketing Association and the American Management Association.  He also works with a variety of small business and entrepreneurs in consulting endeavors including sitting on the Board of Directors at The Mustard Seed, a non-profit, fair trade retail store in Columbia.

In May 2007, Wayne received the Distinguished Teaching Award at Stephens College, followed in May 2008 with the Century Candle Award for campus leadership.  While at MU Wayne has been nominated for Professor of the Year in the Athletic Departments ROARS event, has served as a faculty mentor at the Honors Convocation on multiple occasions, and has been nominated for the O'Brien Faculty Award in the Trulaske College of Business.

In 2012 Wayne received the Shelter Insurance Teaching Excellence Award in Marketing, and in 2013 received the Provost Outstanding Junior Faculty Teaching Award.

Education: 

B.S.B.A.,  Fontbonne University; M.B.A., Fontbonne University.

Publications

Journal Articles

Tawfik, A., *Gill, A., *Hogan, M., York, C., & Keene, C.  How novices use expert case libraries for problem solving. Technology, Knowledge & Learning. 2017, forthcoming.

Tawfik, A., Alhoori, H, Keene, C. W., *Bailey, C. *Hogan, M.  Developing a recommendation system to scaffold students episodic memory. Technology, Knowledge, & Learning.  2017, forthcoming.

Andrew A. Tawfik, Hamed Alhoori, Charles Wayne Keene, Christian Bailey & Maureen Hogan.  Using a Recommendation System to Support Problem Solving and Case-Based Reasoning Retrieval. First Online Springer Link: 29 August 2017.

https://link.springer.com/article/10.1007/s10758-017-9335-y

Tawfik, A. & Keene, C.W. (2014). The effects of case libraries versus prompts in supporting analogical transfer and problem solving. Educational Technology Research & Development.

Tawfik, A. & Keene, C.W. (2013).  Applying case-based reasoning to support problem-based learning. Journal of Applied Instructional Design

Tawfik, A., Jonassen, D.H., Keene, C.W. (2012).  Why do we fail?  Using experiences of failure to design case libraries.  International Journal of Designs for Learning.