Professor Gopalakrishna is a member of INFORMS (Institute for Operations Research and the Management Sciences), American Marketing Association, Center for Exhibitor Industry Research and Beta Gamma Sigma. His research focuses on problems in business-to-business marketing such as the integration of elements of the communications mix, measurement of returns from marketing expenditures, and analysis of sales incentive programs. His publications include articles in Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing and other journals. Professor Gopalakrishna serves on the editorial review board of Journal of Business-to-Business Marketing.
BTech Indian Institute of Technology, 1977; M.B.A., Indian Institute of Management, 1980; Ph.D., Purdue University, 1988.