Robert J. Trulaske Sr., College of Business, University of Missouri

People Directory

Shaoming Zou

Robert J. Trulaske, Sr. Professor and Professor of Marketing
Marketing
Office: 
335
Building: 
Cornell Hall
Phone: 
(573) 884-0920

Professor Zou’s research interests are in global marketing strategy, export marketing, and international joint ventures/foreign market entry strategy. Professor Zou’s publications include articles in Journal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Marketing, International Marketing Review, Decision Sciences, among others. He is a co-author of the book: Export Marketing Strategy. He is the recipient of the 1998 Hans B. Thorelli Best Paper Award in Journal of International Marketing, the 1999 Best Paper Award in International Marketing Review, and the 2003 American Marketing Association Global Marketing SIG’s inaugural "Excellence in Global Marketing Research Award" for the article that is considered to have most significantly influenced the direction of global marketing research in the preceding ten years.  Professor Zou is a Consulting Editor of Journal of International Business Studies, the top journal in international business, and the Series Editor of Advances in International Marketing.  Between 2005 and 2007, he served as a Department Editor of Journal of International Business Studies. Professor Zou is a member of the editorial review boards of Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, and Journal of International Management. Since 2006, Professor Zou has been an External Professor of Marketing at Guanghua School of Management of Peking University. Since 2007, he has been an Honorary Professor of Marketing at the Business School of University of International Business and Economics (UIBE) in Beijing.

Education: 

B.S., Sichuan University, 1983; M.B.A., Michigan State University, 1989; Ph.D., Michigan State University, 1994.

Publications

Book

Zou, Shaoming, Daekwan Kim and S. Tamer Cavusgil (2009), "Export Marketing Strategy: Tactics and Skills That Work", New York:  Business Expert Press.

Book Chapters

Mukherjee, Arpita, Divya Satija, Tanu M. Goyal, Murali K. Mantrala and Shaoming Zou (2014), "Impact of the Retail FDI Policy on Indian Consumers and the Way Forward," Ch. 3 in Globalization & Standards:  Issues and Challenges in Indian Business, Keshab Das (Ed.).

Journal Articles

Annie Peng Cui, Michael F. Walsh, and Shaoming Zou (2015), “The Importance of Strategic Fit between Host–Home Country Similarity and Exploration/Exploitation Strategies on Small and Medium-Sized Enterprises’ Performance: A Contingency Perspective” Journal of International Marketing, Vol. 22, No. 4, 2014, pp. 67-85

Beibei (Bacy) Dong, K. Sivakumar, Kenneth R. Evans, Shaoming Zou, (2015), “Effect of Customer Participation on Service Outcomes: The Moderating Role of Participation Readiness” Journal of Service Research, 18 (2), 160-176.

Dong, Xiaodan (Dani), Chris Hinsch, Shaoming Zou and Huifen Fu (2013), “The Effect of Market Orientation Dimensions on Multinational Companies’ Strategic Performance: An Empirical Study”, International Marketing Review, April.

Mukherjee, Arpita, Divya Satija, Tanu M. Goyal, Murali K. Mantrala and Shaoming Zou (2012), "Are Indian Consumers Brand Conscious? Insights for Global Retailers", Asia Pacific Journal of Marketing and Logistics, Vol. 24, No. 7, pp. 1-19.

Fang, Eric (Er) and Shaoming Zou (2010), "The Effects of Absorptive and Joint Learning on the Instability of International Joint Ventures in Emerging Economies," Journal of International Business Studies, 41 (5), 906-924.

Shi, Linda, Chris White, Shaoming Zou and S. Tamer Cavusgil (2010), "Global Account Management Strategies:  Drivers and Outcomes," Journal of International Business Studies, 41 (3), 620-638.

Fang, Eric (Er) and Shaoming Zou (2009), "Antecedents and Consequences of Marketing Dynamic Capabilities (MDCs) in International Joint Ventures," Journal of International Business Studies, 40 (5), 742-761.

Dong, Beibei, Shaoming Zou and Charles R. Taylor (2008), "MNC's Control of Their Operations in the Foreign Markets: An Integrative Theoretical Model," Journal of International Marketing, 16 (1), 98-119.

Miao, C. Fred, Kenneth R. Evans and Shaoming Zou (2007), "The Role of Salesperson Motivation in Sales Control Systems:  Intrinsic and Extrinsic Motivation Revisited," Journal of Business Research, 60, 417-425.

Gregory, Gary D., Munib Karavdic and Shaoming Zou (2007), "The Effect of E-Commerce Drivers on Export Marketing Strategy," Journal of International Marketing, 15 (2), 30-57.

Evans, K.R., T. Landry, P. Li, and Shaoming Zou (2007), "Mediating Influence of Psychological Climate on the Effects of Sales Controls on Salesperson Job-Related Outcomes," Journal of the Academy of Marketing Science, 35 (3), 445-459.

Okazaki, Shintaro, Charles R. Taylor and Shaoming Zou (2006), "Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance," Journal of Advertising, 35 (3), 17-34.

Shi, Linda, Shaoming Zou, J. Chris White, Regina C. McNally and S. Tamer Cavusgil (2005), "Global Account Management Capability: Insights from Leading Suppliers," Journal of International Marketing, 13 (2), 93-113.

Fang, Er, Kenneth R. Evans, and Shaoming Zou (2005), "The Moderating Effect of Goal-Setting Characteristics on Sales Control Systems - Job Performance Relationship: A Cross-Cultural Analysis," Journal of Business Research, 58, 1214-1222.

Zou, Shaoming (2005) "Contributions to International Advertising Research: An Assessment of the Literature between 1990 and 2002," Journal of Advertising, 34 (1), 99-110.

Shi, Linda, S.T. Cavusgil and Shaoming Zou (2004), “A Conceptual Framework of Global Account Management Capabilities and Firm's Performance,” International Business Review, 13, 539-553.

Morgan, N.A., D.W. Vorhies, C.S. Katsikeas and Shaoming Zou (2003), “Experiential and Informational Knowledge, Architectural Marketing Capabilities and the Adaptive Performance of Export Ventures: A Cross-National Study,” Decision Sciences, 34 (2), 287-321.

Zou, Shaoming, Charles R. Taylor, and Er (Eric) Fang (2003), “MNC Control over Foreign Market Ventures: Do Host Governments Still Play a Major Role?” Advances in International Marketing, 14, 35-47.

Zou, Shaoming, and S. Tamer Cavusgil (2002), "The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance,"  Journal of Marketing, 66 (4), 40-56.

Zhao, Hongxin (John) and Shaoming Zou (2002), "The Impact of Industry Concentration and Firm Location on Export Propensity and Intensity: An Empirical Analysis of Chinese Manufacturing Firms," Journal of International Marketing, 10 (1), 52-71.

Fang, Er, Shuming Zhao and Shaoming Zou (2002), “The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters,”  Journal of International Marketing, 11 (4), 32-55.

Osland, Gregory E., Charles R. Taylor, and Shaoming Zou (2001), "Selecting International Modes of Entry and Expansion," Marketing Intelligence & Planning, 19 (3), 153-161.

Taylor, Charles R., Shaoming Zou and Gregory E. Osland (2000), "Foreign Market Entry Strategies of Japanese MNCs," International Marketing Review, 17 (2), 146-163.

Zou, Shaoming and Aysegul Ozsomer (1999), "Global Product R&D and the Firm's Global Strategic Position," Journal of International Marketing, 7 (1), 57-76.

Myers, M.B. and Shaoming Zou (1999) "The R&D, Manufacturing, and Marketing Competencies and Firm's Global Competitive Position: An Empirical Study,"  Journal of Global Marketing, 12 (3), 5-21.

Zou, Shaoming and Matthew B. Myers (1999), “The R&D, Manufacturing, and Marketing Competencies and Firm’s Global Competitive Position: An Empirical Study,” Journal of Global Marketing, 12 (3), 5-21.

Shaoming Zou and Simona Stan (1998), “The Determinants of Export Performance: A Review of the Empirical Literature between 1987 and 1997,” International Marketing Review, 15 (5), 333-356. (Discipline-based scholarship) *(Winner of the “The IMR Most Outstanding Article Award”, 1999, by MCB University Press, for having made the most significant contribution to international marketing literature.)

Taylor, Charles R. Shaoming Zou and G.E. Osland (1998), "International Market Entry Mode Choice by U.S. and Japanese MNCs: A Cross Cultural Assessment of the Transaction Cost Analysis Framework," Thunderbird International Business Review, (formerly International Executive), 40:4 (Jul-Aug), 389-412.

Zou, Shaoming, Charles R. Taylor, and Gregory E. Osland (1998), "The EXPERF Scale: A Cross-National Generalized Export Performance Measure," Journal of International Marketing, 6 (3) (Fall), 37-58, 1998. (Winner of the "1998 Hans B. Thorelli Best Paper Award" for having made the most significant contribution to international marketing theory and thought.)

Zou, Shaoming, David M. Andrus, and D. Wayne Norvell (1997), "Standardization of Marketing Program and Process: A Developing Country Perspective,"  International Marketing Review, 14 (2), 107-123.

Zou, Shaoming and Jay Laughlin (1996), "Dimensions of Global Strategy and Their Utilization by European and Japanese MNCs: An Exploratory Study," Advances in International Marketing, 7, 199-210.

Zou, Shaoming and Lloyd M. Rinehart (1996), "Service Contract Negotiations in Marketing Channels: Assessing Motor Carriers' Perceptions,"  Journal of Marketing Channels, 5 (2), 45-61.

Taylor, Charles R., Shaoming Zou, and Aysegul Ozsomer (1996), "Advertising and Its Effect on Industrial Concentration: A Contingency Perspective," with C.R. Taylor and A. Ozsomer, Journal of Current Issues and Research in Advertising, 18, 1 (Spring), 35-44.

Zou, Shaoming and S. Tamer Cavusgil (1996), "Global Strategy: A Review and An Integrated Conceptual Framework," European Journal of Marketing, 30 (1), 52-69.  (A translated version was published in the Turkish language journal Marketing World, 12 (69), 4-13, 1998.)

Cavusgil, S. Tamer and Shaoming Zou (1994), “Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures,” Journal of Marketing, 58 (1), 1-21.  (Winner of the 2003 (inaugural) “Excellence in Global Marketing Research Award” by AMA Global Marketing SIG for having most significantly influenced the direction of global marketing research in past 10 years.)

Cavusgil, S. Tamer, Shaoming Zou, and G. M. Naidu (1993), “Product and Promotion Adaptation in Export Ventures: An Empirical Investigation,” Journal of International Business Studies, 24 (3), 479-506. (Discipline-based scholarship)

Rinehart, Lloyd M. and Shaoming Zou (1992), “Modeling Customer Behavior in Negotiations for Motor Carrier Contracts,” Transportation Journal, 31 (3), 39-45. (Discipline-based scholarship)