Robert J. Trulaske Sr., College of Business, University of Missouri

People Directory

Frank Lin

PhD Student
Cornell Hall

Frank (Yufan) Lin is a doctoral student in the Department of Marketing. His research interest centers on frontline management in online retailing, particularly the management of web chat selling and frontline interactions. Prior to entering the PhD program, Frank was a Modeling Manager at Sears Holdings Corporation in Hoffman Estate, IL and a Fraud Analytics MBA intern at MasterCard Worldwide in O'Fallon, MO.
His hobbies include biking, singing, reading, and cross-fitting.


Ph.D. (Marketing), University of Missouri, 2020 (expected)
MBA (Marketing Analytics), University of Missouri - Columbia, 2013
B.BA, University of Macau, 2011



Conference Proceedings

Lin, Frank, Detelina Marinova, Jagdip Singh, (2018), “When Deals and Sales Converge in Webchat Platforms,” Frontiers in Service Conference, Austin, TX, September 6-9

Lin, Frank, Detelina Marinova, Jagdip Singh, (2018), “Letting Customers Win in WebChat Sales,” OFR Symposium, New Orleans, LA, February 21-22.