Robert J. Trulaske Sr., College of Business, University of Missouri

People Directory

Dezhi (Denny) Yin

Assistant Professor
Cornell Hall
(573) 884-6087

Dr. Yin is assistant professor of information systems in the management department and a member of the Association for Information Systems. His primary research interests include emotions in online communications, user generated content (e.g., online word-of-mouth), and electronic commerce. His work has been published in MIS Quarterly, Information Systems Research, and Journal of Marketing Research. He teaches database management, electronic commerce, and Web development fundamentals.


B.S. Shandong University, 2005; M.S. Peking University, 2007; Ph.D. Georgia Institute of Technology, 2012.


Journal Articles

Yin, D., Mitra, S. and Zhang, H. (2016). "When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth," Information Systems Research,  27:1, pp. 131-144. [Download]

Yin, D., Bond, S.D. and Zhang, H.  (2014). "Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews," MIS Quarterly, 38:2, pp. 539-560. [Download]

Yin, D. , Bond, S.D., and Zhang, H. (2017). "Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews," Journal of Marketing Research, 54:3, pp. 447-463. [Download]