Robert J. Trulaske Sr., College of Business, University of Missouri

People Directory

Dezhi (Denny) Yin

Assistant Professor
Management
Office: 
440
Building: 
Cornell Hall
Phone: 
(573) 884-6087

Dr. Yin is assistant professor of information systems in the management department and a member of the Association for Information Systems. His primary research interests include emotions in online communications, user generated content (e.g., online word-of-mouth), and electronic commerce. His work has been published in MIS Quarterly, Information Systems Research, and Journal of Marketing Research. He teaches database management, electronic commerce, and Web development fundamentals.

Education: 

B.S. Shandong University, 2005; M.S. Peking University, 2007; Ph.D. Georgia Institute of Technology, 2012.

Publications

Journal Articles

Yin, D. , Bond, S.D., and Zhang, H. (2017). "Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews," Journal of Marketing Research, 54:3, pp. 447-463. [Download]

Yin, D., Mitra, S. and Zhang, H. (2016). "When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth," Information Systems Research,  27:1, pp. 131-144. [Download]

Yin, D., Bond, S.D. and Zhang, H.  (2014). "Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews," MIS Quarterly, 38:2, pp. 539-560. [Download]