Robert J. Trulaske Sr., College of Business, University of Missouri

People Directory

Bitty Balducci

PhD Student
Cornell Hall

Bitty's research interests include behavioral marketing strategy centering on frontline employee management.  She is particularly interested in understanding phenomena that take place between boundary spanners and customers during a service or sales interaction in a B2B context.  Her methodological interests focus on machine learning and unstructured data analysis.  In her free time she enjoys traveling and being outdoors!


Journal Articles

Balducci, Bitty and Detelina Marinova, (2018), Unstructured Data in Marketing, Journal of the Academy of Marketing Science, 46(4), 557-590.

Conference Proceedings

Balducci, Bitty, Detelina Marinova, Jagdip Singh (2018), “The Role of Voice in B2B Cold Calling Effectiveness,” ISBM Conference, Boston MA.