Dr. Ashutosh Patil’s research focus is two pronged. The first is on studying substantive issues in Sales Force Management, Emerging Markets, and E-Commerce. In sales force management, he investigates compensation, hunting and farming effectiveness, and channels issues. He incorporates advanced statistical modeling techniques when empirically investing these specific substantive issues. His second focus is in research methodology. Specifically, he investigates the Common Methods Bias in survey research and statistical issues related to Categorical Moderation Analysis.
Dr. Patil has a decade of industry experience. He has worked primarily at Silicon Valley based software product firms, initially as a software programmer and later as a product and project manager. His teaching interests are in the areas of Marketing Research, Marketing Data Analysis, Research Methods and Modeling. Currently, he teaches the core Marketing Management course in the undergraduate program and the Advanced Statistics in R (Database Marketing) course in the Crosby MBA program.
Ph.D. (Quantitative Marketing), Georgia Institute of Technology Scheller School of Business School
MBA, University of California, Berkeley, Haas School of Business
B.S. (Mechanical), College of Engineering-Pune (COEP), University of Pune, India