Robert J. Trulaske Sr., College of Business, University of Missouri

Marketing Strategy Consortium

Join us for the Marketing Strategy Consortium on March 22-23, 2018

Experience a consortium focused on empowering and promoting Marketing Strategy research for doctoral students and early-career scholars (those less than 4 years since dissertation completion). Nominations are now closed. Invitations to fellows will be issued no later than January 17, 2018.

Faculty who are interested in participating can volunteer and indicate their interest to or here. Counselor invitations will be forthcoming in January 2018.

Strategic marketing and marketing strategy research encompasses a broad range of methodologies devoted to studying topics including, but not limited to: branding, brand equity, competitor response, CRM, customer development, e-commerce, entrepreneurship, innovation, interorganizational relationships, market intelligence, marketing and distribution channels, marketing communications, marketing research, marketing strategy, pricing, product development, product management, purchasing & organizational buying, relationship marketing, retailing, selling and sales management, services, and supply chain management.

Program Outline


Registration Information


Interested in sales & B2B research? The Enhancing Sales Force Productivity Conference will follow the Marketing Strategy Consortium. Visit for more information.


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