Category:
Journal Article
Year Published:
2017
Paesbrugghe, Bert, Rangarajan,Deva, Sharma, Arun, Syam, Niladri and Jha, Subhash, (April 2017), "Purchasing-Driven Sales: Matching Sales Strategies to the Evolution of the Purchasing Function" Industrial Marketing Management, Volume 62, April, pp 171-184.
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Publication Category: