"Purchasing-Driven Sales: Matching Sales Strategies to the Evolution of the Purchasing Function" Industrial Marketing Management, Forthcoming.

Category:

Journal Article

Year Published:

2017

Paesbrugghe, Bert, Rangarajan,Deva, Sharma, Arun, Syam, Niladri and Jha, Subhash, (April 2017), "Purchasing-Driven Sales: Matching Sales Strategies to the Evolution of the Purchasing Function" Industrial Marketing Management, Volume 62, April, pp 171-184.

Author(s):

N. Syam

Publication Category:

Journal Articles