The quality, quantity, deployment and motivation of sales force efforts significantly affect both the top and bottom lines of many companies in industries where personal selling plays a critical role. The Enhancing Sales Force Productivity Conference gave researchers the opportunity to submit their abstracts and present on a variety of important topics within the marketing and sales spheres.
“It’s wonderful that we are, again, proudly hosting this conference,” said Murali Mantrala, the Sam M. Walton Distinguished Professor of Marketing and Department of Marketing chair. “Mizzou was the first host for this conference, and in its sixth year, the knowledge sharing continues to thrive among a growing and diverse community of global marketing researchers.”
Conference co-chairs included Mantrala and Srinath Gopalakrishna, the David and Judy O'Neal MBA Professor and Professor of Marketing at Mizzou. They were joined by the University of Muenster’s Manfred Krafft (Germany) and the University of Kansas’s Kissan Joseph.