Judging Criteria

Marketing Case Presentation (MCP)

Student competitors will prepare and present a twenty-minute team Marketing Presentation based on a specific topic provided by the E. & J. Gallo Winery Brand Team. Students are evaluated as a team based on their creativity, practicality of ideas and presentation skills.

There is only one round of scoring for this portion of the competition.

Sales Role Play (SRP)

All student participants will compete individually in a 15 minute Sales Role Play. The role play will be based on a unique scenario involving the sale of E. & J. Gallo products to a fictional buyer, played by an E. & J Gallo representative. Students are evaluated on their sales skills during the role play.