Robert J. Trulaske Sr., College of Business, University of Missouri

Calendar & Events

International Week: Product Standardization and Adaptation in Global Markets

Career Services
Professional EDGE
Undergraduate
Monday, February 12, 2018 -
2:00pm to 2:50pm
Location: 
205 Cornell Hall
Business Attire: 
Casual
EDGE Points: 
10
EDGE Competency: 
Value Differences

Standardization and adaptation are important strategies in global marketing. Standardization provides cost effectiveness but is vulnerable to competition, while adaptation incurs a higher cost but caters to local demand better. How should a company choose between these two strategies in different foreign markets?

EVENT DETAILS

  • Casual attire is the minimum dress requirement for attendance at this event. View a description of this attire.
  • 10 PDP points earned for successful completion.
  • 50 minutes is the expected time commitment for successful completion.
  • Value Differences competency addressed in this professional development experience.
  • The TCoB Study Abroad Department is the organizer for this event. This organizer is working with the PDP office to have PDP points awarded for students who successfully participate in their event; therefore, procedures for event registration, check-in, timeline for processing PDP points and other event details may be different from typical in-person PDP sessions. Please refer to information in the body of this calendar event and/or emails from the event organizer for possible further information and/or instructions. Important note: while some details may vary, there will be no change from the PDP Programming Syllabus regarding (1) the students’ responsibility to take appropriate steps to have their presence documented in order for attendance to officially be recorded (2) specifics for the minimum attire requirement, and (3) students will have 5 business days after the event date to dispute points awarded/not awarded.

This session takes students beyond the foundational knowledge gained in the BA course series (BA 1500, BA 2500, BA 3500) and helps students prepare for BA 4500 internship course opportunities and the professional world beyond.