Publications tagged as Marketing Research

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  1. Journal Articles Marketing 2010

    AMS-III.AN.: Fossil fuel switch in existing manufacturing industries Version 1.0

    Khimendra Singh
    United Nations Framework Convention on Climate Change
  2. Journal Articles Marketing 2015

    Dependence and Interdependence in Marketing Relationships: Meta-Analytic Insights

    Lisa K. Scheer
    Journal of the Academy of Marketing Science
  3. Journal Articles Marketing 2015

    Creating Patient Experience: An Exploratory Study

    Khimendra Singh
    Indraprastha Journal of Management
  4. Journal Articles Marketing 2015

    Business-to-Business Buying: Challenges and Opportunities

    Lisa K. Scheer
    Customer Needs and Solutions
  5. Journal Articles Marketing 2015

    The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk

    Niket Jindal
    Marketing Science
  6. Journal Articles Marketing 2015

    Diffusion of Smartphones in India

    Khimendra Singh
    Indraprastha Journal of Management
  7. Journal Articles Marketing 2016

    Advertising Effectiveness: The Moderating Effect of Firm Strategy

    Niket Jindal
    Journal of Marketing Research
  8. Journal Articles Marketing 2019

    Effects of Channel Members' Customer-centric Structures on Supplier Performance

    Lisa K. Scheer
    Journal of the Academy of Marketing Science
  9. Journal Articles Marketing 2019

    Three Challenging Trends for Marketing Strategy – and B2B – Doctoral Education

    Lisa K. Scheer
    Journal of Business and Industrial Marketing
  10. Journal Articles Marketing 2019

    Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

    Lisa K. Scheer
    Journal of Marketing Research