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Conference Proceedings Marketing 1981

An Exploration into the Scaling of Consumers' Involvement with a Product Class

Peter Bloch

Advances in Consumer Research
Journal Articles Marketing 1981

The Job Hunting Seminar Series: Applied Marketing for Graduating Seniors

Bruce J. Walker

Journal of Marketing Education
Other Marketing November 1981

Book review of Advanced Questionnaire Design

Marsha Richins

Journal of Marketing Research
Conference Proceedings Marketing 1982

An Investigation of Consumers' Attitudes Toward Complaining

Marsha Richins

Advances in Consumer Research
Conference Proceedings Marketing 1982

Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation

Peter Bloch

Advances in Consumer Research
Journal Articles Finance November 1982

A Rose By Any Other Name? A Note on Corporate Name Changes

The Financial Review
Journal Articles Marketing 1983

A Theoretical Model for the Study of Product Importance Perceptions

Marsha Richins

Journal of Marketing
Conference Proceedings Marketing 1983

An Investigation of Cognitive Structure in a Shopping Context

Marsha Richins

Advances in Consumer Research
Conference Proceedings Marketing 1983

An Investigation of Cognitive Structure in a Shopping Context

Peter Bloch

Advances in Consumer Research
Conference Proceedings Marketing 1983

Shopping Without Purchase: An Investigation of Consumer Browsing Behavior

Marsha Richins

Advances in Consumer Research

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