Why do people give gifts?: Gift-giving motivations scale development and cross-cultural validation

American Marketing Association Summer Conference
Conference Proceedings
Marketing
2018

Dogan, Volkan, Richard P. Bagozzi, & Cengiz Yılmaz (2018) “Why do people give gifts?: Gift-giving motivations scale development and cross-cultural validation” Competitive paper presented at the American Marketing Association Summer Conference, Boston, MA, August 8-12.

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