Image: Frank Lin

Yufan (Frank) Lin

PhD Student
436 Cornell Hall

700 Tiger Avenue
Columbia, MO 65211

Yufan (Frank) Lin is a Ph.D  candidate in the Department of Marketing at the Robert J. Trulaske, Sr. College of Business, University of Missouri - Columbia where he currently teaches Marketing Research. His research interest centers on frontline management in online retailing, particularly the management of web chat selling and frontline interactions. Prior to entering the PhD program, Frank was a Modeling Manager at Sears Holdings Corporation in Hoffman Estate, IL and a Fraud Analytics MBA intern at MasterCard Worldwide in O'Fallon, MO.




MBA - Marketing Analytics, University of Missouri, 2013; BBA - International Business, University of Macau, 2011


2020 Consortium Fellow, AMA Sheth Consortium at Kelley School of Business in Indiana University; 2020 Discussant, 29th Annual Mittelstaedt & Gentry Doctoral Symposium at University of Nebraska - Lincoln; 2019 Consortium Fellow, Marketing Strategy Consortium at Kelley School of Business in Indiana University; 2018 Raymond and Susan Chen Trulaske College of Business International PhD Scholarship; 2018 University of Missouri Summer Research Fellowship 2018; 2014 - Current Ponder & Trulaske Scholarships; 2014 - Current Research Assistantship


Lin, Frank, Detelina Marinova, Jagdip Singh, (2018), “When Deals and Sales Converge in Webchat Platforms,” Frontiers in Service Conference, Austin, TX, September 6-9