Image: Frank Lin
Marketing

Yufan (Frank) Lin

PhD Student
Phone
573-884-6416
Office
436 Cornell Hall
Hours
Tuesday and Thursday 10:45 a.m. to 11:45 a.m. or by appointment

Frank (Yufan) Lin is a doctoral student in the Department of Marketing. His research interest centers on frontline management in online retailing, particularly the management of web chat selling and frontline interactions. Prior to entering the PhD program, Frank was a Modeling Manager at Sears Holdings Corporation in Hoffman Estate, IL and a Fraud Analytics MBA intern at MasterCard Worldwide in O'Fallon, MO.

His hobbies include biking, singing, reading, and cross-fitting.

Education

MBA - Marketing Analytics, University of Missouri, 2013; BBA - International Business, University of Macau, 2011

Awards

2020 Consortium Fellow, AMA Sheth Consortium at Kelley School of Business in Indiana University; 2020 Discussant, 29th Annual Mittelstaedt & Gentry Doctoral Symposium at University of Nebraska - Lincoln; 2019 Consortium Fellow, Marketing Strategy Consortium at Kelley School of Business in Indiana University; 2018 Raymond and Susan Chen Trulaske College of Business International PhD Scholarship; 2018 University of Missouri Summer Research Fellowship 2018; 2014 - Current Ponder & Trulaske Scholarships; 2014 - Current Research Assistantship

Recent Publications

Lin, Frank, Detelina Marinova, Jagdip Singh, (2019), “Letting Customers Win in WebChat Sales,” The Thought Leadership on Sales Profession Conference, Stanford University, CA.

Lin, Frank, Detelina Marinova, Jagdip Singh, (2018), “When Deals and Sales Converge in Webchat Platforms,” Frontiers in Service Conference, Austin, TX, September 6-9

Lin, Frank, Detelina Marinova, Jagdip Singh, (2018), “Letting Customers Win in WebChat Sales,” OFR Symposium, New Orleans, LA, February 21-22.