Image: Yiwen Chen

Yiwen Chen

PhD Student
338 Cornell Hall

700 Tiger Avenue
Columbia, MO 65211

Yiwen Chen is a Ph.D candidate in the Department of Marketing at the Robert J. Trulaske, Sr. College of Business, University of Missouri - Columbia where she currently teaches Marketing Research. Her research interests focus on international business, digital marketing, and entrepreneurship. Her current work in progress includes projects in reverse knowledge transfer management in multinational enterprises, and projects on digital marketing strategies on social commerce platforms and online marketplaces.


MS in Finance and Economics, Warwick University, 2013; BS in Economy and Management, Sichuan University, 2012


Marketing Strategy Consortium Fellow, 2020; Outstanding Graduate Teaching Assistant Award, 2020; Robert Mittelstaedt Doctoral Symposium Presenter, 2019; ISBM PhD Student Camp Fellow, 2016; College of Business Ph.D. Scholarship, 2014-2020; Ponder Scholarship, University of Missouri-Columbia, 2014-2020; Summer Research Fellowship, University of Missouri-Columbia, 2015-2016


Li Chen, Fengxia (Sandy) Zhu, Shaoming Zou, Yiwen Chen. (2019). “Factors Affecting Family Firm’s Communication Behavior: A Cross-Cultural Study.” International Journal of Advertising. 38(2), 276-295. doi: 10.1080/02650487.2018.1473062

Li Chen, Shaoming Zou, Hui Xu, and Yiwen Chen (2019) “Entrepreneurial Orientation in Multinational Corporations: Antecedents and Outcomes” Management International Review 1- 26