Image: Yiwen Chen
Marketing

Yiwen Chen

PhD Student
Phone
573-882-4224
Office
334 Cornell Hall

Yiwen Chen is a PhD candidate in the Marketing Department at the Robert J. Trulaske College of Business. Her research interests focus on international business, salesforce management, and service marketing. Her current work in progress includes projects in R&D internationalization, and salesforce management in emerging market.  

Publications

Journal Articles

Li Chen, Fengxia (Sandy) Zhu, Shaoming Zou, Yiwen Chen. (2018). “Factors Affecting Family Firm’s Communication Behavior: A Cross-Cultural Study.” International Journal of Advertising. 38(2), 276-295. doi: 10.1080/02650487.2018.1473062