Li Chen, Fengxia (Sandy) Zhu, Shaoming Zou, Yiwen Chen. (2019). “Factors Affecting Family Firm’s Communication Behavior: A Cross-Cultural Study.” International Journal of Advertising. 38(2), 276-295. doi: 10.1080/02650487.2018.1473062
Marketing
Yiwen Chen
PhD Student
Yiwen Chen is a PhD candidate in the Marketing Department at the Robert J. Trulaske College of Business. Her research interests focus on international business, digital marketing, and entrepreneurship. Her current work in progress includes projects in reverse knowledge transfer management in multinational enterprises, and projects on social commerce-enabled entrepreneurship.
Education
MS in Finance and Economics, Warwick University, 2013; BS in Economy and Management, Sichuan University, 2012Awards
Robert Mittelstaedt Doctoral Symposium Presenter 2019; ISBM PhD Student Camp Fellow (2016); 2014-2016, College of Business Ph.D. Scholarship; 2014-2016, Ponder Scholarship, University of Missouri-Columbia; 2015-2016, Summer Research Fellowship, University of Missouri-ColumbiaRecent Publications
Li Chen, Shaoming Zou, Hui Xu, and Yiwen Chen (2019) “Entrepreneurial Orientation in Multinational Corporations: Antecedents and Outcomes” Management International Review 1- 26