Li Chen, Fengxia (Sandy) Zhu, Shaoming Zou, Yiwen Chen. (2019). “Factors Affecting Family Firm’s Communication Behavior: A Cross-Cultural Study.” International Journal of Advertising. 38(2), 276-295. doi: 10.1080/02650487.2018.1473062
Li Chen is a fifth year PhD student in the University of Missouri. Her research interests include global marketing strategy, digital marketing, and innovation in emerging markets. Her dissertation focuses on a conceptualization of EMNEs’ catch-up innovation to account for EMNEs’ unique decision-making logic and innovation behavior in their new product development and commercialization.
EducationMBA - Major: Finance, Minor: International Business; Tulane University, 2014; BMED - Major: Clinical Medicine, Jiangxi University of Traditional Chinese Medicine, 2010
Li Chen, Shaoming Zou, Hui Xu, and Yiwen Chen (2019) “Entrepreneurial Orientation in Multinational Corporations: Antecedents and Outcomes” Management International Review 1- 26
Li Chen, Fengxia Zhu, Murali Mantrala, and Na Wang (2019) “Seller Creative Selling in Social Commerce” Forthcoming, International Journal of Advertising.