Image: Li Chen
Marketing

Li Chen

PhD Student
Phone
573-884-6416
Office
436 Cornell Hall

Publications

Journal Articles

Li Chen, Fengxia (Sandy) Zhu, Shaoming Zou, Yiwen Chen. (2018). “Factors Affecting Family Firm’s Communication Behavior: A Cross-Cultural Study.” International Journal of Advertising. 38(2), 276-295. doi: 10.1080/02650487.2018.1473062