Balducci, Bitty and Detelina Marinova, (2018), Unstructured Data in Marketing, Journal of the Academy of Marketing Science, 46(4), 557-590.
Bitty Balducci is a third year Ph.D. candidate in the Marketing Department at the University of Missouri. Her research interests include behavioral marketing strategy that addresses managerially relevant questions in the frontline employee and salesforce management domains. She is particularly interested in understanding how such interactions unfold and influence performance. Her research aims to provide practitioners with insights that would enable more effective frontline employee training, management, and evaluation. To answer these questions, she uses unstructured data (acoustic and text) to explore naturalistic frontline interactions dyadically and dynamically through text mining, natural language processing, acoustic analysis, machine learning, and econometric modeling.
In her free time, she enjoys eating good food with her fiancé, exploring nature with her dog, and spending time with friends and family.
Random fact: She’s lived in the three least populated states in the union (Alaska, Montana, Wyoming).
At the top of her bucket list: To visit the Amazon Rainforest.
EducationB.S., Business Administration, University of Missouri, 2011; MBA, University of Montana, 2016
Balducci, Bitty, Detelina Marinova, Jagdip Singh (2018), “The Role of Voice in B2B Cold Calling Effectiveness,” ISBM Conference, Boston MA.