Balducci, Bitty and Detelina Marinova, (2018), Unstructured Data in Marketing, Journal of the Academy of Marketing Science, 46(4), 557-590.
Bitty Balducci is a fourth year PhD candidate in the Department of Marketing at the University of Missouri. Her research interests include behavioral marketing strategy that addresses managerially relevant questions in the frontline employee and salesforce management domains. She is particularly interested in understanding how such interactions unfold and influence performance. Her research aims to provide practitioners with insights that would enable more effective frontline employee training, management, and evaluation. To answer these questions, she uses unstructured data (acoustic and text) to explore naturalistic frontline interactions dyadically and dynamically through text mining, natural language processing, acoustic analysis and econometric modeling.
In her free time she enjoys eating good food with her husband, exploring nature with her dog and spending time with friends and family.
Random fact: She’s lived in the three least populated states in the union (Alaska, Montana, Wyoming).
At the top of her bucket list: To visit the Amazon rainforest.
EducationMBA - Emphasis in Marketing, University of Montana, 2016; BSBA in Marketing, University of Missouri, 2011
AwardsWinner, AMA Sales SIG Doctoral Dissertation Proposal Competition, 2020; Winner, Organizational Frontline Research Young Scholar Award, 2020; Finalist, ISBM Doctoral Dissertation Competition, 2020; Finalist, JAMS Best Paper Award for “Unstructured Data in Marketing”, 2019; AMA Sheth Consortium Fellow, New York University, 2019; Sastri Mantrala Best Research Paper Award, 2019; University of Missouri Summer Research Fellowship, 2018-2019; University of Missouri Outstanding Graduate Research Assistant Award, 2018
Balducci, Bitty, Detelina Marinova, Jagdip Singh (2020), “Voice in Frontline Interactions,” Organizational Frontline Research Symposium: San Diego, CA.
Balducci, Bitty, Detelina Marinova, Jagdip Singh (2018), “The Role of Voice in B2B Cold Calling Effectiveness,” ISBM Conference, Boston MA.