Robert J. Trulaske Sr., College of Business, University of Missouri

Program Outline

Wednesday, March 21

TIME AGENDA LOCATION
3 p.m. Arrival, Hotel Check-In Columbia, Mo.
6:30 p.m. On-Your-Own Dinner Groups (optional) Columbia, Mo.

Thursday, March 22

TIME AGENDA LOCATION PARTICIPANTS CHAIR
All Day Consortium Registration Second Floor, Reynolds Alumni Center
7 a.m. Hot Breakfast Buffet Great Room, Reynolds Alumni Center
8:15 a.m. Welcome Ballrooms CDE, Reynolds Alumni Center
  • Ajay Vinzé
  • Murali Mantrala
Lisa Scheer
8:30 a.m. The Three R's of Strong Marketing Strategy Research: Rigor, Relevance Responsibility Ballrooms CDE, Reynolds Alumni Center
  • Sundar Bharadwaj
  • Kelly Hewett
  • Manfred Krafft
  • Rebecca Slotegraaf
Lisa Scheer
10 a.m. Break Alcove
10:30 a.m. On the Frontlines of Marketing's Financial Impact: Future Directions Ballrooms AB, Reynolds Alumni Center
  • Leigh McAlister
  • Lopo Rego
  • Denish Shah
Lopo Rego
10:30 a.m. From Genesis to Success: The Manuscript Ballrooms CDE, Reynolds Alumni Center
  • David Griffith
  • Ajay Kohli
  • Son Lam
  • Murali Mantrala
Son Lam
12:15 p.m. Lunch Buffet Great Room, Reynolds Alumni Center
1:30 p.m. Rethinking Past Models for Future Strategy Research Ballrooms AB, Reynolds Alumni Center
  • Michael Brady
  • Alina Sorescu
  • Kenneth Wathne
  • Manjit Yadav
Michael Brady
1:30 p.m. From Genesis to Success: The Research Process Ballrooms CDE, Reynolds Alumni Center
  • Srinath Gopalakrishna
  • Mark Houston
  • Sourav Ray
  • Alok Saboo
Mark Houston
3:15 p.m. Break Alcove
3:45 p.m. Fellows' Early-Stage Research Ideas+Feedback Ballrooms CDE Feedback Panels Leigh McAlister
  Julian Allendorf, "Online Shopping Cart Abandonment"  
  • Kelly Hewett
  • Mark Houston
  • Detelina Marinova
 
  Dionne Nickerson, "Sustainability Chic"  
  • Deepa Chandrasekaran
  • Rebecca Slotegraaf
  • Alina Sorescu
 
  Huanhuan Shi, "Evalutating the Value of Inside Sales Reps"  
  • David Griffith
  • Son Lam
  • Clay Voorhees
 
5:45 p.m. Free Time/ Make Your Way to Networking Reception
6:30 p.m. Food, Fun, Friends & Networking The Roof at The Broadway Hotel

Friday, March 23

TIME AGENDA LOCATION PARTICIPANTS CHAIR
7 a.m. Registration Lobby, Cornell Hall
7 a.m. Missouri Breakfast Buffet 15/16 Cornell Hall 
8 a.m. Beyond Research: Being a Well-Rounded Professor — and Person 115 Cornell Hall
  • Frank Germann
  • Colleen Harmeling
  • Joel Poor
  • Clay Voorhees
Joel Poor
9:45 a.m. Break 15/16 Cornell Hall
10:15 a.m. Research Workshops
  Fellows Location Counselors
  Atefi, Jost, Kim, Lu 105 Kohli & Lam
  Egbuka, Hasan, Kayed, Nickerson 116 Germann & Slotegraaf
  De, Ertikan, Janani, Mah 117 Bharadwaj, Griffith & Chandrasekaran
  Allendorf, Ghose, Moradi, Nahm 120 Hewett & Seshadri
  Bhattacharya, Han, Pan, Pansari 122 McAlister, Shah, & Sorescu
  Choi, Reiby, Sen, Yayla 209 Houston & Scheer
  Bowen, Good, Kelly, Shi 220 Harmeling & Wathne
  Astvansh, Berkmann, Chen, Fehl 223 Brady & Marinova
  Aghaie, Bei, Gill, Olsen 303D Voorhees & Yadav
  Bombay, Hepworth, Ling, Ma 307A Morgan & Ray
  Jindal, Kaur, Ramani, Whitler 449 Rego & Saboo
12:15 p.m. Walk across campus to Memorial Union
12:30 p.m. Lunch Stotler Lounge, Memorial Union
2 p.m. New Challenges, New Methods 212 Cornell Hall
  • Deepa Chandrasekaran
  • Neil Morgan
  • Lopo Rego
Neil Morgan
2 p.m. Emerging Tools to Deal with Massive Data 218 Cornell Hall
  • Detelina Marinova
  • Seshadri Tirunillai
Detelina Marinova
3 p.m. Future of Marketing Strategy & the Marketing Strategy Consortium: Where Do We Go From Here? 115 Cornell Hall

Panel

  • Michael Brady
  • Ajay Kohli
  • Leigh McAlister
  • Neil Morgan
Lisa Scheer
3:30 p.m. Conclusion of Strategy Consortium 115 Cornell Hall

Looking for the Enhancing Sales Force Productivity Conference agenga? Click here.