Marketing Strategy Consortium - March 22-23, 2018
Attendees experienced a consortium focused on empowering and promoting Marketing Strategy research for doctoral students and early-career scholars (those less than 4 years since dissertation completion).
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Inaugural Marketing Strategy Consortium brings together top researchers, emerging scholars
Strategic marketing and marketing strategy research encompasses a broad range of methodologies devoted to studying topics including, but not limited to: branding, brand equity, competitor response, CRM, customer development, e-commerce, entrepreneurship, innovation, interorganizational relationships, market intelligence, marketing and distribution channels, marketing communications, marketing research, marketing strategy, pricing, product development, product management, purchasing & organizational buying, relationship marketing, retailing, selling and sales management, services, and supply chain management.
Attendees and Participants
Interested in sales & B2B research? The Enhancing Sales Force Productivity Conference will follow the Marketing Strategy Consortium. Visit espc.missouri.edu for more information.