Robert J. Trulaske Sr., College of Business, University of Missouri

Marketing Strategy Consortium

Marketing Strategy Consortium - March 22-23, 2018

Attendees experienced a consortium focused on empowering and promoting Marketing Strategy research for doctoral students and early-career scholars (those less than 4 years since dissertation completion).  

Read more about the event: 
Inaugural Marketing Strategy Consortium brings together top researchers, emerging scholars

Strategic marketing and marketing strategy research encompasses a broad range of methodologies devoted to studying topics including, but not limited to: branding, brand equity, competitor response, CRM, customer development, e-commerce, entrepreneurship, innovation, interorganizational relationships, market intelligence, marketing and distribution channels, marketing communications, marketing research, marketing strategy, pricing, product development, product management, purchasing & organizational buying, relationship marketing, retailing, selling and sales management, services, and supply chain management.

Program Outline


Registration Information

Attendees and Participants

Mizzou Faculty and Staff

Consortium Faculty 

Consortium Fellows


Interested in sales & B2B research? The Enhancing Sales Force Productivity Conference will follow the Marketing Strategy Consortium. Visit for more information.


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