True passion
Finance Professor Dan W. French expresses his interest in Latin America by teaching seminars and courses in Ecuador, Mexico, Puerto Rico, and Venezuela.
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True research
Faculty conduct relevant research published in high-quality, peer-reviewed journals. Academic Analytics ranks the Trulaske accounting faculty ninth in the nation for research productivity.
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True acclaim
Our nationally (and globally) known faculty are thinkers, teachers and researchers in a full spectrum of fields – from finance and marketing to strategy and analytics.
Convenience is key for buyers
Professor Detelina Marinova spoke about her new study showing that consumers’ preferences change when they shop online vs. when they shop in a store. More.
Research Highlights
Recession-era audit fees vary by CFO tenure
Professor Elaine Mauldin found that longer-tenured CFOs with less-experienced audit committees were able to double the average cost savings during the recession. More.
In the News
This Is Why Tech Bubbles Actually Happen
Associate Professor Chris Robert and other researchers found that overconfidence in new technologies they don’t understand can have a big impact on how people make investment and other financial decisions. More.
In the News
Outside CEOs better for struggling businesses
Many companies prefer to look internally for new CEOs, but if they’re seeking innovation, looking outside the company may be the better way to go, Dean Stephen Ferris found. More.
In the News
Honesty is the best policy
Companies can benefit when they publicly accept the blame for poor performance, according to a study co-authored by Dean Stephen Ferris. More.
Research Highlights
The risk of material parenting
Why do some people place such high importance on material objects? It often starts with their childhood, according to research by Professor Marsha Richins. More.
In the News
New research suggests investors do get misled by stale returns
A research team including Professor Kuntara Pukthuanthong found that outdated records give investors false impressions of some mutual fund firms. More.
In the News
Can focusing on learning land the job?
What’s the most important thing for job seekers? Attitudes about learning from the process, according to research by Professor Daniel Turban. More.
Research Highlights
Rushing to Stake a Claim on the Market Frontier
Diversifying into frontier markets can lower a portfolio’s risks, Professor Kuntara Pukthuanthong told The New York Times. More.
In the News
Politics boosts business but not vice-versa
Companies can boost their bottom line by hiring a former politician, but business leaders don’t benefit their companies by getting into politics, according to a study by doctoral student Reza Houston and Dean Stephen Ferris. More.
In the News
Why We Go Into Debt Buying Things We Don't Need
Professor Marsha Richins talked to Forbes about her study examining how some people expect unreasonable levels of happiness from their purchases. More.
In the News
Even Stock-Pickers Can’t Pick Good Stock-Pickers
How can you tell a good fund manager from an average one? That's a good question. Not even the fund managers seem to know, according to research by Professor Kuntara Pukthuanthong featured in The Wall Street Journal, The Economist and Financial Times. More
In the News