Kemp Strickler is an Insights and Analytics Manager for Hallmark Cards in Kansas City. In this role, Kemp leads the Hallmark’s industry analysis, consumer tracking capability and marketing mix modeling efforts. Kemp graduated from Mizzou in 1982 with a BS in Industrial Engineering and subsequently earned both his MS in Industrial Engineering and an MBA, also from Mizzou. Kemp began in Hallmark’s Operations Research Department where among other activities, he led the introduction of Geographic Information Systems technologies to Hallmark. Following this, Kemp led the marketing research function for many of Hallmark’s businesses and internal organizations. He most recently was responsible for the marketing research and analytics leadership for Hallmark’s marketing efforts including their award-winning advertising, the Crown Rewards loyalty program and the Hallmark Hall of Fame. Kemp received the Trulaske College of Business's Citation of Merit in 2010.