Ben Reiling is the Director of Motorsports Marketing for Coca-Cola North America. He and his team are responsible for the marketing partnerships and implementation of the NASCAR, NHRA, IRL, Driver and Track assets for the Company’s portfolio of Brands. Ben joined Coca-Cola in 1998 as a member of the Retail Marketing team working with key customers in every major channel of trade before moving to National Sales Promotion positions on the Coca-Cola, Diet Coke, Dasani and POWERade brands. He was promoted to Sports Marketing Manager in 2002 to lead the Company’s first-ever sports entitlement relationship with the National Hot Rod Association. Promoted to his current role in 2007, Ben has assisted in expanding and adjusting the portfolio of motor sports assets for Coca-Cola. During this time, Coca-Cola Sports Marketing has earned the Sports Sponsor of the Year award from the Sports Business Journal and earned its second Marketing Achievement award from NASCAR. Prior to joining Coca-Cola, Ben worked in sales promotion and experiential marketing for Contemporary Marketing Group and The Waylon Company in St. Louis. Ben is a graduate of the Trulaske College of Business. He and his wife, Susan, also a MU graduate, reside in St. Louis with their three children.