Lecture Notes for MKT 4000, Section 3,  Fall 2009
 
 
Notes for:                                                                Topics: 

*    08/27/2009 and 09/01/2009           Marketing and strategic planning     

*    09/03/2009                                   Using marketing research      

*    09/08/2009                                   Analyzing consumer buying behavior

*     09/15/2009                                   Analyzing organizational buying behavior    

*    09/22/2009                                   Segmenting the market    

*     09/29/2009                                   Targeting and positioning               

*    10/06/2009                                   Managing advertising campaign                 

*    10/08/2009                                   Managing sales promotion and personal selling     

*    10/22/2009                                   Managing product and brand  

*    10/29/2009                                   Managing new product development     

*    11/12/2009                                   Managing channels of distribution    

*    12/01/2009                                   Managing pricing

*    12/03/2009                                   International Marketing