Robert J. Trulaske Sr., College of Business, University of Missouri

Can Sales Uncertainty Increase Firm Profits?

Category: 
Journal Article
Sub-Category: 
Forthcoming
Year Published: 
2016

Syam, Niladri, Hess, James D. & Yang, Ying (2016), "Can Sales Uncertainty Increase Firm Profits?" Journal of Marketing Research.

Author(s): 
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