Robert J. Trulaske Sr., College of Business, University of Missouri

Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)

Year Published: 
2016

E. Kwon, S. Ratneshwar, and E. Kim (2016), “Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999),” Journal of Advertising.

Publication Category: