Talk About a Revolution: How AI is Disrupting Marketing
A major revolution of the past decade has been the digitalization of all aspects of marketing and sales, powered in large part by artificial intelligence (AI) and machine learning. In this Trulaske Business Insider Series event, we will shed light on how AI is disrupting all the essential marketing functions at both the strategic and tactical levels. Our experts will address how market segmentation, targeting and product/service positioning are being disrupted by AI at the strategic level and will examine the disruptions in product, pricing, place (distribution) and promotion (marketing communication) caused by AI powered digitalization.
Speakers
Robert J. Trulaske, Sr. Associate Professor of Marketing
Robert J. Trulaske, Sr. College of Business
University of Missouri
Michael Thomas
Assistant Professor of Marketing
National University of Singapore Business School
Dr. Thomas will join the Trulaske College of Business as a faculty member in the Marketing Department this fall.
