From 1990 until his retirement in 2004, Gary worked as a database marketer for the Reader's Digest Association in Chappaqua, NY, where he was Director of Database Marketing, Home/Health Division. In this and other analytical marketing positions at Reader's Digest, he was responsible for list segmentation, regression modeling, database marketing research, test design/analysis and customer targeting for large-scale direct marketing promotions.
Between 1983 and 1990, Gary worked in the Corporate Marketing Research group for the DuPont Company in Wilmington, Delaware. He proposed, conducted and reported quantitative marketing research projects for DuPont clients on a wide variety of marketing issues, including customer satisfaction, pricing of new and established products, market potential of new products, brand awareness, product positioning, and corporate and brand image.
Prior to joining DuPont, Gary worked for two years as the Marketing Research Manager for Business Incentives (BI), a sales incentive company located in Edina, MN, and for almost ten years doing large-scale federally-funded program evaluation/research projects, primarily in the area of public education.