Department of Marketing 2003 Fall Syllabi

Mkt 309-1 Marketing Management (53.00 KB)
Course Objectives 1. Acquire core knowledge of marketing topics 2. Build creative problem-solving skills in marketing context 3. Relate academic principles to business applications 4. Develop problem-focused case study analysis skills 5. Build constructive team problem-solving skills 6. Build business presentation and writing skills

Mkt 309-2 Marketing Management (14.86 KB)
The course will examine the fundamental building blocks of modern marketing and discuss how to develop effective marketing strategy and marketing programs to respond to the modern market environments. Throughout the course, a strong managerial focus will be taken. There are three major objectives of the course: (a) to provide the students with a complete understanding of marketing management tasks and decision processes; (b) to develop the students' ability to develop marketing strategy and make managerial decisions with regard to the marketing mix; and (c) to prepare the students for more specialized courses in marketing and other business fields.

Mkt 309-3 Marketing Management (51.00 KB)
To succeed in today’s marketplace, a firm has to satisfy its customers’ needs and gain a competitive advantage over its rivals. Excellence in marketing management is critical for a firm to meet its customers’ needs better than its rivals. Marketing Management (MKT 309) is designed to focus on application of the core concepts and principles in marketing to managerial decision making and marketing strategy development. The course will examine the fundamental building blocks of modern marketing and discuss how to develop effective marketing strategy and marketing programs to respond to the modern marketing environments. Throughout the course, a strong managerial focus will be taken.

Mkt 309-4 Marketing Management (69.50 KB)
The course will emphasize the application of marketing concepts to organizational decisions as opposed to emphasizing the theoretical underpinnings of the concepts themselves. The goal is for you to develop or enhance your skills at critically thinking about marketing management issues, including marketing’s role in business and society. In this pursuit, you will have the opportunity to enhance your ability to: (1) develop and utilize analytical, decision-making, and problem-solving skills that approximate and reflect real world experiences, (2) effectively communicate your ideas and opinions to others, (3) develop and present interesting and effective presentations and reports.

Mkt 313-1 and 2 Marketing Research (25.00 KB)
Course Objectives--This course is designed to provide students with an understanding of the role of marketing research in business organizations and knowledge about how marketing research is carried out. As part of this process, students will learn the language of marketing research, the value of primary and secondary sources of data, and how errors in research can be reduced or avoided. The course is also designed to further students’ professional development by enhancing their ability to: solve business problems, effectively communicate facts and opinions, work in groups, manage time and tasks effectively, and make effective formal presentations

Mkt 313-3 Marketing Research (39.50 KB)
The purpose of this course is to provide students with an overview of the role of marketing research as it relates to decision-making within an organization. The course assumes that students have acquired a basic knowledge of the principles of marketing through MKT 204. Also, some basic knowledge of Statistics (STAT 250) is necessary. Students will have the opportunity to get a feel for a variety of marketing research issues and problems. The focus will be on gaining some practical experience in planning and executing a marketing research study to help a business obtain better insights into a problem and thus make better decisions.

Mkt 314-1 Consumer Behavior (1,172.50 KB)
Consumer behavior (CB) is a rather cosmopolitan field, combining perspectives from many disciplines, including marketing, psychology, anthropology, and sociology, in an attempt to explain the selection and usage of products and services by the consumer. A better understanding of this process helps both the marketer and the consumer; businesses can refine their ability to understand and influence customers’ desires, while customers can heighten their awareness of the techniques marketers use and thus make better decisions

Mkt 314-2 Consumer Behavior (1,172.50 KB)
This course will explore the many social, cultural, and marketing factors that influence the selection and usage of products and services. To understand this complex process, you will be exposed to perspectives on consumption from marketing, psychology, anthropology and sociology. You will also learn about the techniques that marketers use to understand and influence consumers' desires, and on how their actions contribute (in both positive and negative ways) to our daily lives and to the culture in which we live.

Mkt 315-1 and 3GH e-Marketing (419.45 KB)
The dotcom euphoria brought a lot of attention to what may be changing with business. However, in the context of the apparent dot com bust, not many are able to appreciate the irreversible changes that have revolutionized many business functions -- particularly marketing -- over the last several years. The role of technology and electronic resources is at the heart of these changes and the focus of this course will be on understanding how one may retool the knowledge of marketing to gain a command over the role of technology and electronic resources in emergent marketing practice.

Mkt 335-2 Promotion Management (52.00 KB)
An in-depth study of promotional activities such as advertising, personal selling, sales promotions, public relations and direct marketing (including use of the Internet). Emphasis is on strategic planning of promotional activities to communicate with customers to achieve marketing objectives. The relationship of integrated marketing communications to other elements of promotional activities is also explored.

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Last Edited: 6/20/2005