Research for Xiaodan (Dani) Dong

Refereed Journal Articles

Mantrala, Murali, Shrihari Sridhar, and Xiaodan Dong (2011), “Acquisition Orientation Versus Customer Retention Orientation in India: From the Perspective of Sales Force Job Posts,” Journal of Business & Industrial Marketing, forthcoming.

"Measuring passenger satisfaction of interpretive programming on two Amtrak trains in the Midwest," with M. Morgan, Journal of Interpretation Research, 13(2), 43-58, 2008.

Conference Proceedings

Dong, Xiaodan, “Don’t Rush to Sell! Salespeople’s Influence Strategies and Consumers’ Reciprocity,” 2011 American Marketing Association Winter Educator’s Conference, TX, Austion, February 2011. (Competitive paper submission)

Dong, Xiaodan, Christian Hinsch, and Shaoming Zou, “Responsiveness Increases MNCs’ Performance. Really?” 20th Annual Robert Mittelstaedt Doctoral Symposium, University of Nebraska – Lincoln, April 2011, 55-73.

"All aboard:  Evaluation of NPS/Amtrak interpretive programs," 2006 National Association for Interpretation Conference, Houston, TX, April 2006.



Last Edited: 9/24/2008