Refereed Conference Proceedings
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"Marketing Resource Allocation Decisions with Time-Varying Effectiveness - A Salesforce Application", with Murali Mantrala, Kalyan Raman and Shrihari Sridhar, INFORMS Marketing Science Conference, Ann Arbor, June 2009.
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"What Happens When Newspapers Cut Back on Marketing Investments? - An Empirical Analysis", with Shrihari Sridhar and Murali Mantrala, Conference on How Newspapers Could Have Saved Themselves and Some Still Can, Reynolds Journalism Institute, MO, May 2009.
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"Investigating Dynamic Multiproduct Sales Impacts of Pharmaceutical Product Life-cycle Extension Strategies: Insights from the Rx and OTC Antacids Market following Prilosec OTC Entry," with Murali Mantrala, INFORMS Marketing Science Conference, Vancouver, June 2008.
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"Legitimacy and Alliance Formation for Start-up Firms in Asymmetric New Product Development Alliances," 2007 American Marketing Association Summer Educator's Conference, Washington D.C., August 2007.
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