Refereed Journal Articles

"Uphill or Downhill?  Locating Your Firm on a Profit Function," with M. K. Mantrala, E. Thorson, and P. A. Naik, Journal of Marketing, 71 (2), 26-44, 2007.

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"Can Good Marketing Carry a Bad Product? Evidence from the Motion Picture Industry," with T. Hennig-Thurau and M. B. Houston, Marketing Letters, 17 (July), 205-219, 2006.

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Research Grants

Marketing Science Institute (MSI) Research Grant #4-1433 for "A Meta-Analysis of Sales Force Response Elasticities" with M. K. Mantrala and S. Albers, $6,500, April 2007.



Last Edited: 6/13/2006