Speakers, Spring 2010

"How Americans and Europeans Spend Their Time"

Posted: 12/1/2009

Wagner A. Kamakura
The Ford Motor Company
Professor of Global Marketing
The Fuqua School of Business
Duke University
Presented on February 12, 2010  in 205 Cornell Hall 

"Balancing Risk and Return in a Customer Portfolio"

Posted: 12/1/2009

Ruth N. Bolton
Executive Director
Marketing Science Institute
Cambridge, Massachusetts   
(formerly Arizona State University) 
Presented March 12, 2010
205 Cornell Hall

"Who You See is How You Eat: The Influence of Stereotype Activation on Instrumental Behavior"

Posted: 12/1/2009

Margaret C. Campbell
Associate Professor
Leeds School of Business
University of Colorado at Boulder
Presented April 9, 2010
205 Cornell Hall

 

Last Edited: 3/31/2011