Program Overview
A Marketing Ph.D. student prepares a program of study subject to the approval of the student's doctoral adviser and program committee. Enrolled course work in the program includes:
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Business foundation - at least 15 hours. This typically is waived for students with an MBA or prior applicable course work.
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Marketing concentration - at least 15 hours.
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Research support area(s) and research methodology and statistics - total of at least 30 hours. Students often take additional support area, research methodology and statistics courses. The combination of support area(s), research methods and statistics will vary depending on the interests and needs of the student, but one of the following configurations must be achieved.
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Two 9-hour support areas plus 12 hours in research methodology and statistics or
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One 12-hour support area plus 18 hours in research methodology and statistics.
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Research and professional development discussion seminar - at least 4 hours (enrolled).
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Dissertation research - at least 12 hours.
The combination of course work, seminar experience, and dissertation experience is designed to provide students with a sound foundation for a productive career as an academic in marketing.
Business Foundation
All doctoral students in the Trulaske School of Business must fulfill the following core requirements. Students with an MBA will typically have these requirements waived.
Required Courses:
ACCTTNCY 7310: Accounting for Managers
FIN 7440: Managerial Finance
MRKTNG 7460: Managerial Marketing
ECON 7332: Microeconomics for Managers
Elective Course
- one of the following:
MGMT 7380: Organizational Behavior and Management
MGMT 8310: Strategic Human Resource Management
MGMT 8340: Organizational Theory and Design
In addition, students should have completed course work in calculus (the equivalent of MATH 1320) and statistics (the equivalent of STAT 1400).
Marketing Concentration
Required Marketing Seminars:
MRKTNG 9020: Seminar in Advanced Research Methods in Marketing (3 credits)
MRKTNG 9210: Seminar in Marketing Strategy (3 credits)
MRKTNG 9220: Seminar in Marketing Models (3 credits)
MRKTNG 9230: Seminar in Consumer Behavior (3 credits)
Electives (minimum of 3 hours):
MRKTNG 9185: Doctoral Independent Study in Marketing
Courses from other doctoral programs are subject to the approval of the student’s program committee chair and doctoral coordinator.
Support Area(s)
Either (a) two support areas with a minimum of 9 hours each, or (b) one support area of at least 12 hours. Support areas should be selected to provide depth in theory and research appropriate for the particular research interests of the student. The specific support areas and courses chosen should be customized to achieve the objectives of the Ph.D. candidate. Typical support areas for students in marketing are social psychology, organizational behavior, economics, and statistics, but other areas may be appropriate based on the student's research interests.
Analytical Tools
Courses in research methods and statistics are required to provide each doctoral student with a sound foundation in research skills. The requirement includes (a) a minimum of 12 hours for students with two support areas or (b) a minimum of 18 hours for students with one support area. Students often take additional analytical tool courses beyond the minimum in order to develop depth of knowledge in tools required for their specific research interests. Course work in multiple regression, analysis of variance, and multivariate statistics is required.
Two marketing seminars address analytical tools:
MRKTNG 9010: Introduction to Research Methods in Marketing (2 hours)
MRKTNG 9030: Applied Multivariate Statistical Analysis in Marketing (2 hours)
Research and Professional Development Discussion Seminar
Students are expected to participate in this one-hour seminar each fall and spring semester while in residence at the University of Missouri. They enroll formally in MRKTNG 9101 during first two years in the program (total of 4 hours). The seminar is intended to provide an open forum for the exchange of research ideas and the discussion of current topics in marketing.
Dissertation
Following the conclusion of other course work and successfully passing the comprehensive examination, students enroll in MRKTNG 9090 Dissertation Research until the dissertation is completed. A minimum of 12 hours is required (at least 2 hours each fall and spring semester and 1 hour each summer semester).
Admission, Application & Life at Mizzou
Last Edited: 10/28/2009