2007 Missouri Banking Symposium brochure

Missouri Banking Symposium
Reputation Risk

April 12, 2007

Reputation Risk

The Value of Reputation

Dr. Brayden King, Assistant Professor,
Brigham Young University

Managing Media in a Crisis

Eleanor Farnen, President, Strategists
Mark Farnen, Vice President, Strategists

The Reality of Reputation Risk

William A Linnenbringer, Retired Partner,
PricewaterhouseCoopers

Reputation Risk - A Regulator's View

Eric McClure,
Commissioner of Finance, Missouri

Why You Should Attend

An increasingly important role of business is protecting its reputation particularly in the area of finance. Ensuring customers maintain trust and value in an organization is a key critical success factor. Bank managers and directors, public/private lenders, and anyone from the finance industry will find this symposium full of information that will help manage a company’s reputation. Four excellent sessions plus continental breakfast, lunch and parking - all this at a great value for only $65.

Register today!

To Register:
Tiffany Williams
573 882 3800
williamstif@missouri.edu

Registration Fee:
$65
Includes Continental Breakfast,
Lunch, and Parking!

Dr. Bruce Walker, Lansford Professor of Leadership and Dean, Coll ege of Business, University of Missouri -Columbia

Dr. Brayden King is an assistant professor of sociology at Brigham Young University. His
academic research explores the causes of organizational change, including reputation-based explanations. His most recent work focuses on how organizations deal with reputation crises, in particular those imposed by social movement activists who protest against or boycott corporations.

Eleanor Farnen is president of Strategists. She specializes in strategic marketing and media planning, market research and data analysis. Ms. Farnen has 25 years of experience in business, government and academia working for major corporations, advising government officials and agencies and developing research in the field of media management and economics. She will complete her doctorate in journalism from the University of Missouri-Columbia in 2006-2007 specializing in media management, economics and quantitative analysis

Mark Farnen is Vice President and Managing Partner of Strategists. He is a veteran of the communications business with more than 25 years of experience on both sides of the media equation. He specializes in the creative and public relations aspects of the marketing mix and has special expertise in the fields of education, health care, economic development, politics and corporate communications. Strategists LLC is a management, marketing and media consultancy.

William A. Linnenbringer is a retired partner from PricewaterhouseCoopers. He retired in 2002 after 32 years of service. He has over 35 years of experience serving major companies and financial services organizations. Throughout his career, Bill was a leader in PwC in developing audit, tax and consulting services for the financial industry. He was PwC’s financial services industry representative to the World Economic Forum during 1993 - 2001. Some of his financial services clients included J.P. Morgan; MasterCard International; Bank of America; Continental Bank, Bank One Corporation, The Royal Bank of Canada, The Federal Reserve Bank System, The Federal Home Loan Bank System, and The Farm Credit System.

Commissioner Eric McClure has been the Banking Commissioner for Missouri since January 3, 2003. He is responsible for the regulation and supervision of 309 state chartered banks and trust companies with total assets exceeding $52 billion, all chartered savings and loans, and over 2000 consumer credit companies. Prior to his appointment as Banking Commisoner he was the Acting Commissioner of the Missouri Division of Finance.

Dr. John Howe, PhD, CFA, Missouri Bankers Chair and Professor of Finance, College of Business, University of Missouri - Columbia.
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Location:
Missouri Banking Symposium
April 12, 2007
9:30 a.m. – 3:00 p.m.
Reynolds Alumni Center
University of Missouri Columbia



Sponsored By:
Dr. John S Howe, PhD, CFA,
Missouri Bankers Chair, and Professor of Finance,
College of Business, University of Missouri Columbia



Last Edited: 1/22/2008