Anocha Aribarg
Assistant Professor
University of Michigan
Anocha Aribarg is an assistant professor at the Ross School of Business, University of Michigan. She took the position in August 2004 after she had received a PhD degree in Marketing from the University of Wisconsin. Her primary research interests involve applying econometric models and Bayesian estimation techniques and inference to address the issues of product portfolio management. She is also interested in integrating Bayesian inference, conjoint experiments, and consumer behavior theories to examine consumer complex decision making processes, such as group-decision making and the use of compensatory and non-compensatory decision processes. Prior to her PhD, she received a BS in Statistics from Chulalongkorn University, Thailand and an MBA from the University of Wisconsin-Milwaukee. In terms of industry experience, Anocha worked as a senior research executive for Taylor Nielsen Sofres (Thailand).