Lisa Scheer
Emma S. Hibbs Distinguished Professor and Associate Professor of Marketing
University of Missouri
Professor Scheer (BSBA University of Missouri (summa cum laude), 1981; MBA University of Missouri, 1982; PhD Northwestern University, 1990) is a member of the American Marketing Association and the Academy of Marketing Science. She co-chaired the 2002 American Marketing Association Winter Marketing Educators’ Conference. Her research interests include interorganizational behavior, marketing relationships, negotiation, the development and implementation of marketing strategy, and fairness in business relationships. She has published in Journal of Marketing Research, Academy of Management Journal, International Journal of Research in Marketing, and Advances in Distribution Channel Research. Professor Scheer serves on the editorial review boards of Journal of Retailing and International Journal of Research in Marketing.