Murali Mantrala
Sam M. Walton Distinguished Professor of Marketing
University of Missouri
Professor Mantrala (BS University of Delhi, 1974; MBA Indian Institute of Management, Calcutta, 1976; MBA University of Minnesota, 1981; PhD Northwestern University, 1987) is a member of INFORMS (the Institute for Operations Research and the Management Sciences) and the American Marketing Association. Previously, he was the JC Penney Associate Professor of marketing at the Univesity of Florida. His current research focuses on retail pricing optimization, category management, pharmaceuticals marketing, and sales force incentives design. He is co-editor of the book Retailing in the 21st Century and has published articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, and Marketing Letters. He serves on the editorial board of Marketing Science and is an area editor for the Journal of Personal Selling and Sales Management. Professor Mantrala is an honorary visiting professor of the Loughborough University, UK (2005-2008). Previously, he has served as adjunct professor of marketing at the University of Chicago, Duke, Washington-St. Louis, and Vanderbilt Universities and, from 1999 to 2003 as a marketing consultant at ZS Associates, Evanston, IL, with clients in the pharmaceutical, insurance, and broadcast industries.