| Time |
Event |
Location |
| 7:00-8:15 am |
Breakfast (For Dorm Residents)
(Sponsored by the Institute for the Study of Business Markets)
|
Plaza 900 |
| 8:30-10:00 am |
Scanning the Horizon: Research Problems & Prospects 2:
Market Response Measurement & Analysis
Doug Bowman, Emory University
K. Sudhir, Yale University
Seenu Srinivasan, Stanford University
Dominique Hanssens, UCLA (Session Chair)
MU Host: Detelina Marinova
|
Room 212
|
| 8:30-10:00 am |
Scanning the Horizon: Research Problems & Prospects 2:
New Products Marketing
Rajesh Chandy, University of Minnesota
Page Moreau, University of Colorado
Stacy Wood, University of South Carolina
Jakki Mohr, University of Montana (Session Chair)
MU Host: Joel Poor
|
Room 11
|
| 8:30-10:00 am |
Scanning the Horizon: Research Problems & Prospects 2:
Pricing Strategy
Aradhna Krishna, University of Michigan
Seethu Seetharaman, Rice University
Jinhong Xie, University of Florida
Chakravarthi Narasimhan, Washington University St. Louis (Session Chair)
MU Host: Murali Mantrala
|
Room 114
|
| 8:30-10:00 am |
Scanning the Horizon: Research Problems & Prospects 2:
Consumer Information Processing
Angela Lee, Northwestern University
Joan Meyers-Levy, University of Minnesota
Americus Reed II, University of Pennsylvania
Luk Warlop, KU Leuven (Session Chair)
MU Host: Praggyan Mohanty
|
Room 218
|
| 8:30-10:00 am |
Scanning the Horizon: Research Problems & Prospects 2:
Transformative Consumer Research
David Mick, University of Virginia
Linda Price, University of Arizona
Brian Wansink, Cornell University
Ron Hill, Villanova University (Session Chair)
MU Host: Marsha Richins
|
Room 205
|
| 10:00-10:30 am |
Refreshment Break |
Rooms 15 & 105 |
| 10:30-Noon |
Research Workshops:
Cultivating & Developing Research Ideas
|
TBA |
| Noon-1:30 pm |
Lunch Picnic |
Tent on the Quad |
| 1:30-2:30 pm |
Plenary Session:
Navigating the Route to Publication: The Journal Review Process
Eric Bradlow, University of Pennsylvania, Editor, Marketing Science
John Deighton, Harvard University, Editor, Journal of Consumer Research
Joel Huber, Duke University, Editor, Journal of Marketing Research
Roland Rust, University of Maryland, Editor, Journal of Marketing (Session Chair)
MU Host: Marsha Richins
|
Bush Auditorium |
| 2:30-2:45 pm |
Refreshment Break |
Rooms 15 & 105 |
| 2:45-4:00 pm |
Building Teaching Effectiveness 2:
Creatively Using Teaching Technologies
Panel: Peter Dacin, Gita Johar, Peter Bloch (Session Chair)
MU Host: Praggyan Mohanty
|
Room 115
|
| 2:45-4:00 pm |
Building Teaching Effectiveness 2:
Collaborating with Business
Panel: Dominique Hanssens, Sandy Jap, Manfred Krafft, Andy Zoltners Kevin Lane Keller (Session Chair)
MU Host: Don Lund
|
Room 205
|
| 2:45-4:00 pm |
Building Teaching Effectiveness 2:
Generating Student Participation
Panel: Doug Bowman, Shankar Ganesan, Carl Mela, David Mick (Session Chair)
MU Host: Chris Groening
|
Room 11
|
| 2:45-4:00 pm |
Building Teaching Effectiveness 2:
Managing Case Discussion Classes
Panel: David Griffith, Das Narayandas, Elie Ofek, Mark Houston (Session Chair)
MU Host: Joel Poor
|
Room 218
|
| 6:00-7:30 pm |
Reception and Beer Gourmet Event
(Sponsored by Anheuser-Busch, Inc.)
Procession to Dinner Location
|
Tent on the Quad |
| 7:30-9:30 pm |
Farewell Dinner
Closing Remarks
|
Stotler Lounge, Memorial Union |
| 9:30 pm onwards |
The Party Continues... |
Campus Bar & Grill |