| Time |
Event |
Location |
| 7:15-8:15 am |
Breakfast (For Dorm Residents)
(Sponsored by the Institute for the Study of Business Markets)
|
|
| 8:30-10:00 am |
Scanning the Horizon: Research Problems & Prospects 2:
Market Response Measurement & Analysis
Doug Bowman, Emory University
K. Sudhir, Yale University
Seenu Srinivasan, Stanford University
Dominique Hanssens, UCLA (Session Chair)
|
|
| 8:30-10:00 am |
Scanning the Horizon: Research Problems & Prospects 2:
New Products Marketing
Rajesh Chandy, University of Minnesota
Page Moreau, University of Colorado
Stacy Wood, University of South Carolina
Jakki Mohr, University of Montana (Session Chair)
|
|
| 8:30-10:00 am |
Scanning the Horizon: Research Problems & Prospects 2:
Pricing Strategy
Aradhna Krishna, University of Michigan
Seethu Seetharaman, Rice University
Jinhong Xie, University of Florida
Chakravarthi Narasimhan, Washington University St. Louis (Session Chair)
|
|
| 8:30-10:00 am |
Scanning the Horizon: Research Problems & Prospects 2:
Consumer Information Processing
Angela Lee, Northwestern University
Joan Meyers-Levy, University of Minnesota
Americus Reed II, University of Pennsylvania
Luk Warlop, KU Leuven (Session Chair)
|
|
| 8:30-10:00 am |
Scanning the Horizon: Research Problems & Prospects 2:
Transformative Consumer Research
David Mick, University of Virginia
Linda Price, University of Arizona
Brian Wansink, Cornell University
Ron Hill, Villanova University (Session Chair)
|
|
| 10:00-10:30 am |
Refreshment Break |
|
| 10:30-Noon |
Cultivating & Developing Research Ideas:
Focused Research Workshops |
|
| Noon-1:30 pm |
Lunch Picnic |
Tent on the Quad |
| 1:30-2:30 pm |
Plenary Session:
Navigating the Route to Publication: The Journal Review Process
Eric Bradlow, University of Pennsylvania, Editor, Marketing Science
John Deighton, Harvard University, Editor, Journal of Consumer Research
Joel Huber, Duke University, Editor, Journal of Marketing Research
Roland Rust, University of Maryland, Editor, Journal of Marketing (Session Chair)
|
Bush Auditorium |
| 2:30-2:45 pm |
Refreshment Break |
|
| 2:45-4:00 pm |
Building Teaching Effectiveness 2:
Creatively Using Teaching Technologies
Panel: Peter Dacin, Gita Johar, Seenu Srinivasan, Peter Bloch (Session Chair)
|
|
| 2:45-4:00 pm |
Building Teaching Effectiveness 2:
Collaborating with Business
Panel: Dominique Hanssens, Sandy Jap, Manfred Krafft, Andy Zoltners Kevin Keller (Session Chair)
|
|
| 2:45-4:00 pm |
Building Teaching Effectiveness 2:
Generating Student Interaction & Participation
Panel: Doug Bowman, Shankar Ganesan, Carl Mela, Laura Peracchio, David Mick (Session Chair)
|
|
| 2:45-4:00 pm |
Building Teaching Effectiveness 2:
Managing Case Discussion Classes
Panel: David Griffith, Jan Heide, Das Narayandas, Elie Ofek, Mark Houston (Session Chair)
|
|
| 6:00-7:30 pm |
Reception / Beer & Wine Tasting Event
(Sponsored by Anheuser-Busch, Inc.)
|
Tent on the Quad |
| 7:30-9:30 pm |
Farewell Dinner |
Stotler Lounge, Memorial Union |
| 9:30 pm onwards |
The Party Continues... |
|